Building towards greater transparency in media buying

“Transparency is a cornerstone of Yahoo Advertising’s business, and we continue to build partnerships that support our leadership in this effort. By integrating with Confirming Gross Revenue, Yahoo is rising to the industry demand for greater transparency in the buying process and providing clarity on media spend.” – Adam Roodman, SVP Ads Product & Strategy,…

New ways Google is helping local news

Before I joined Google, I worked in a number of roles in local news, including as a news director in Flagstaff, Arizona. Working in radio solidified my love of local stories; our news helped people understand what was going on in their community and how it would impact their families.Now, I work daily to find…

Introducing Google’s Secure AI Framework

The potential of AI, especially generative AI, is immense. However, in the pursuit of progress within these new frontiers of innovation, there needs to be clear industry security standards for building and deploying this technology in a responsible manner. That’s why today we are excited to introduce the Secure AI Framework (SAIF), a conceptual framework…