New ways to enhance agency efficiency

We also heard agencies’ feedback on simplifying operations. Agencies can skip the hassle of managing payments to data providers and inventory curators — Google Ad Manager will handle billing, eliminating the need to deal with separate invoices or payment processes.Curation already supports Audigent, IAS, Liveramp, Lotame, Multilocal, Permutive, PrimeAudience and Scope3. This enhanced control and…