From Family Shop to Luxury Chocolate Empire: Lessons From Compartés Chocolate (2024)

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Since the age of 15, chocolatier Jonathan Grahm has worked at Compartés Chocolate, having started out in the shipping department. By the time he was 21, he was the company’s lead chocolate maker. Jonathan, along with his team, handmakes the ganache-filled truffles and candy-center bars crafted with fresh, natural ingredients out of the company’s La Brea, California, chocolate factory. Soon after becoming head chocolate maker, at the age of 24, Jonathan bought the company from his family, who previously bought it from the original Comparté family. Around 2020, Jonathan knew he needed to modernize Compartés Chocolate. He had been watching the market and knew it was time for a digital transformation that shifted the four Los Angeles brick-and-mortar stores to an exclusively ecommerce operation powered by Shopify. This move allowed Compartés to reach a global audience while maintaining the handcrafted quality that sets it apart in the competitive gourmet chocolate…

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