Every great business begins with a simple idea—in Nick Wiseman’s case, it was a hummus spread served during family meals in a New York City restaurant kitchen. Today, Little Sesame has transformed from a local DC favorite to a rapidly growing national brand, proving with the right strategy, a chef’s special can become a nationwide sensation. Nick’s entrepreneur journey began far from the world of consumer packaged goods (CPGs). As a 15-year-old wrestling-hopeful-turned-restaurant-enthusiast, he embarked on a culinary path that led him through prestigious kitchens in Washington DC and New York, where he worked alongside renowned chefs and learned the intricacies of food preparation. It was at Altamarea Group NYC in 2010 that Nick met his future cofounder, Ronen Tenne. During family meals—those intimate staff gatherings before restaurant service—the seed of Little Sesame was planted. “Ronen was famous for making hummus at family meals in the restaurant, and everyone always…
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